Chang et al., 2019
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。关于这个话题，雷速体育提供了深入分析
Раскрыты траты россиян на путешествия в Международный женский день20:37
Behavioral research demonstrates that Millennials and Gen Z place greater value on flexibility, adaptability, and experiences than on brand loyalty or long-term commitment. Decisions are made earlier, adjusted more frequently, and changed with much less hesitation than in previous generations. Loyalty to a specific airline or itinerary is therefore weaker, not only due to price considerations but because variety and adaptability outweigh stability.
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